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	<title>Oxford &#38; Boston Affiliates News</title>
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		<title>Great Commission Opportuntity With The September Special Offer</title>
		<link>http://oxfordandboston.com/affiliatenews/?p=22</link>
		<comments>http://oxfordandboston.com/affiliatenews/?p=22#comments</comments>
		<pubDate>Sat, 26 Sep 2009 12:15:37 +0000</pubDate>
		<dc:creator>Alex Goodall</dc:creator>
				<category><![CDATA[IM Index Mind Map]]></category>

		<guid isPermaLink="false">http://oxfordandboston.com/affiliatenews/?p=22</guid>
		<description><![CDATA[26th Sep to the the 30th Sep
You can make some serious commissions over these next five days!

I&#8217;m offering the IM Index Mind Map at a massive discount: $37 instead of $77!

You can see why I&#8217;m doing this on this site:

http://im-index.com/sep09offer

The link to promote is

http://im-index.com/sep09offer/index.htm?aff_id=NNN

where NNN is your affiliate ID number. 
I recommend a schedule such [...]]]></description>
			<content:encoded><![CDATA[<p><strong>26th Sep to the the 30th Sep</strong>
<p>You can make some serious commissions over these next five days!
</p>
<p>I&#8217;m offering the IM Index Mind Map at a massive discount: $37 instead of $77!
</p>
<p>You can see why I&#8217;m doing this on this site:
</p>
<p><a href="http://im-index.com/sep09offer" target="_blank">http://im-index.com/sep09offer</a>
</p>
<p>The link to promote is
</p>
<p><a href="http://" target="_blank">http://im-index.com/sep09offer/index.htm?aff_id=NNN</a>
</p>
<p>where NNN is your affiliate ID number. </p>
<p>I recommend a schedule such as:</p>
<p>Mailing 1: 26th or 27th</p>
<p>Mailing 2: 28th or 29th</p>
<p>Mailing 3: 30th
</p>
<p>Here are ideas for each mailing<br />

</p>
<p><b>Mailing 1 &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br />
</b></p>
<p><b>Subject: Lost fortunes, lost files, lost tempers</b></p>
<p>Dear &#8230;. </p>
<p>Just a quick note to let you know of a rare opportunity to purchase a very classy system at a huge discount. If you are an internet marketer, there is a VERY high probability that you suffer from the problem which this system is designed to solve.</p>
<p>In fact, 95% of internet marketers have this problem. It&#8217;s serious, secret, and they don&#8217;t like to admit to it.
	</p>
<p>The problem is: being disorganized in the way they manage their downloads and their project information. If this is you, this hidden time-killer can cost you a small fortune each month in lost hours, lost files and lost temper!
	</p>
<p>My friend Alex Goodall has a way of fixing that. He is a highly experienced Knowledge Management expert, and he&#8217;s applied his expertise to internet marketing to create the IM Index Mind Map.
	</p>
<p>My reason for writing to you today about this is that Alex himself has a problem: not with downloads but with his wallet! And this is to your advantage!
	</p>
<p>You can read about it here&#8230;</p>
<p><a href="http://" target="_blank">http://im-index.com/sep09offer/index.htm?aff_id=NNN</a></p>
<p>Regards</p>
<p>&#8230;.</p>
<p><b>Mailing 2: &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</b></p>
<p><b>Subject: Do you suffer in secret?</b></p>
<p>Dear &#8230;. </p>
<p>I wrote to you recently about Alex Goodall&#8217;s IM Index Mind Map, and how it solves the secret problem suffered by 95% of internet marketers&#8230;</p>
<p>&#8230;the problem of being disorganized in the way they organize their downloads and their project information. This is the hidden time-killer that can cost you a small fortune each month in lost hours, lost files and lost temper!</p>
<p>I&#8217;m just reminding you to grab your copy of his system before his huge discount offer runs out.</p>
<p>Only 100 copies are on offer, and  only a day or so left!</p>
<p><a href="http://" target="_blank">http://im-index.com/sep09offer/index.htm?aff_id=NNN</a></p>
<p>Good luck!</p>
<p>&#8230;&#8230;</p>
<p><b>Mailing 3: &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</b></p>
<p><b>Subject: Ends TODAY&#8230; Your discounted organizational solution!</b></p>
<p>Dear &#8230;. </p>
<p>Last chance to get professional in your internet marketing endeavours at a huge discount.</p>
<p>This offer ENDS TODAY. You really will thank me for pointing you here:</p>
<p><a href="http://" target="_blank">http://im-index.com/sep09offer/index.htm?aff_id=NNN</a></p>
<p>Regards</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>Forgotten your affiliate ID? Go here:</p>
<p><a href="http://oxfordandboston.com/afflogin">http://oxfordandboston.com/afflogin</a></p>
<p>Need to register again? Go here:</font></p>
<p><a href="http://oxfordandboston.com/affsignup">http://oxfordandboston.com/affsignup</a></p>
<p>If you need any help, contact me via</p>
<p><a href="http://OxfordAndBoston.com/Support">http://OxfordAndBoston.com/Support</a></p>
<p>Regards</p>
<p>Alex</p></div>
]]></content:encoded>
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		<title>High-Leverage Articles Coming Your Way</title>
		<link>http://oxfordandboston.com/affiliatenews/?p=19</link>
		<comments>http://oxfordandboston.com/affiliatenews/?p=19#comments</comments>
		<pubDate>Sat, 18 Oct 2008 15:10:50 +0000</pubDate>
		<dc:creator>Alex Goodall</dc:creator>
				<category><![CDATA[IM Index Mind Map]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[im index]]></category>
		<category><![CDATA[squeeze page]]></category>

		<guid isPermaLink="false">http://oxfordandboston.com/affiliatenews/?p=19</guid>
		<description><![CDATA[ This is a follow-up to my previous post a few days ago telling you that I&#8217;m working on yet another tool to help you promote the IM Index Mind Map.
The &#8220;tool&#8221; is actually a series of articles about organizing internet marketing information. I&#8217;ll be producing one article per week for at least the next [...]]]></description>
			<content:encoded><![CDATA[<p> <font size="2" face="Verdana">This is a follow-up to my previous post a few days ago telling you that I&#8217;m working on yet another tool to help you promote the <a href="http://im-index.com/home-OABAffNews" target="_blank"><strong>IM Index Mind Map</strong></a>.</font></p>
<p><font size="2" face="Verdana">The &#8220;tool&#8221; is actually a series of articles about organizing internet marketing information. I&#8217;ll be producing one article per week for at least the next ten weeks, and you&#8217;ll be able to leverage them in many ways &#8211; not only to help boost your IM Index Mind Map commission, but also to build your own list.</font></p>
<p><font size="2" face="Verdana">Each article will contain actionable information that will help the reader be better organized and/or more efficient in their work. It will also mention how the idea works within the IM Index Mind Map.</font></p>
<p><font size="2" face="Verdana">In other words, each article will perform exactly how articles <u>should</u> perform for a marketer &#8211; provide valuable information to the reader <em>and </em>indirectly promote a product.</font></p>
<p><font size="2" face="Verdana">You&#8217;ll be able to use these articles in many ways. Here are some ideas:</font></p>
<ul>
<li><font size="2" face="Verdana">Create a &#8220;free weekly organizing tips&#8221; autoresponder series and add each new article as it comes along. All you&#8217;ll need to do is insert your affiliate link to the IM Index Mind Map in each article. </font></li>
<p><font size="2" face="Verdana"></p>
<li>Once you have this series, you can offer it to your current subscribers. You will be strengthening your relationship with them and earning affiliate commissions from the sales of the IM Index Mind Map &#8211; all pretty much on auto-pilot.</li>
<p></font></p>
<li><font size="2" face="Verdana">Building on your autoresponder series, you can also create a squeeze page and use it as a list-builder.</font></li>
<li><font size="2" face="Verdana">And if you want a way to generate leads (for free) to your list &#8211; you can use the exact same articles  &#8211; just submit each one to a number of article directories, with a link to your squeeze page instead of your affiliate link to the IM Index Mind Map. Of course, you will need to modify the article rather more before submitting it to the article directories because other people will be doing the same thing and you don&#8217;t want be accused of simply copying someone else&#8217;s article.</font></li>
<li><font size="2" face="Verdana">Finally, you can again modify the articles and add them to your blog. In this case, you can include your affiliate link to the IM Index Mind Map and/or a link to your squeeze page.</font></li>
</ul>
<p><font size="2" face="Verdana">Watch for the first article shortly&#8230;.</font></p>
<p><font size="2" face="Verdana">Regards</font></p>
<p><em><strong><font size="2" face="Verdana">Alex Goodall</font></strong></em></p>
<p><strong><font size="2" face="Verdana">The Internet Marketing Knowledge<br />
Manager</font></strong></p>
]]></content:encoded>
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		<title>New Promotional Resource Coming Soon</title>
		<link>http://oxfordandboston.com/affiliatenews/?p=18</link>
		<comments>http://oxfordandboston.com/affiliatenews/?p=18#comments</comments>
		<pubDate>Sun, 12 Oct 2008 18:30:59 +0000</pubDate>
		<dc:creator>Alex Goodall</dc:creator>
				<category><![CDATA[IM Index Mind Map]]></category>

		<guid isPermaLink="false">http://oxfordandboston.com/affiliatenews/?p=18</guid>
		<description><![CDATA[ I&#8217;m working on yet another tool to help you promote the IM Index
Mind Map.Actually, it&#8217;s not so much a &#8220;tool&#8221;, as a resource that you&#8217;ll be able to use in multiple ways. And in the most effective way, you&#8217;ll be giving your subscribers regular reminders about
the IM Index Mind Map whilst giving them excellent [...]]]></description>
			<content:encoded><![CDATA[<p> I&#8217;m working on yet another tool to help you promote the <strong>IM Index<br />
Mind Map</strong>.Actually, it&#8217;s not so much a &#8220;tool&#8221;, as a resource that you&#8217;ll be able to use in multiple ways. And in the most effective way, you&#8217;ll be giving your subscribers regular reminders about<br />
the IM Index Mind Map whilst giving them excellent information, whether or not they buy.</p>
<p>A win-win situation all round!</p>
<p>Watch for the next email in a day or so where I&#8217;ll be giving you more details.</p>
<p>Whilst I&#8217;m writing, let me remind you (or tell you if you&#8217;re a relatively new affiliate), that I&#8217;m available to give a webcast exclusively to your list on <strong><em>How To Be Exceptionally Organized</em></strong></p>
<p>You&#8217;ll get the picture from the opt-in page that I used last month:</p>
<p><a href="http://OxfordAndBoston.com/Seminar01Sep08">http://OxfordAndBoston.com/Seminar01Sep08</a></p>
<p>If you would like me to present this to your subscribers, let me know via the support desk:</p>
<p><a href="http://OxfordAndBoston.com/Support">http://OxfordAndBoston.com/Support</a></p>
<p>and we can set a date. I do 96% of the work, but you still get your full commission!</p>
<p><font size="2" face="Verdana">Regards</font></p>
<p><em><strong><font size="2" face="Verdana">Alex Goodall</font></strong></em></p>
<p><strong><font size="2" face="Verdana">The Internet Marketing Knowledge<br />
Manager</font></strong></p>
<p><strong><font size="2" face="Verdana">P.S. Remember to<br />
watch for my next email about the new promotional resource!</font></strong></p>
]]></content:encoded>
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		<title>Amazing Conversion Stats!</title>
		<link>http://oxfordandboston.com/affiliatenews/?p=17</link>
		<comments>http://oxfordandboston.com/affiliatenews/?p=17#comments</comments>
		<pubDate>Sat, 30 Aug 2008 15:00:15 +0000</pubDate>
		<dc:creator>Alex Goodall</dc:creator>
				<category><![CDATA[IM Index Mind Map]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[teleseminar]]></category>

		<guid isPermaLink="false">http://oxfordandboston.com/affiliatenews/?p=17</guid>
		<description><![CDATA[I couldn&#8217;t believe it!!
I&#8217;ve just check the stats on my Aweber form that I use on the  registration page for my new Teleseminar
http://OxfordAndBoston.com/Seminar01Sep08
and 64.9% of all unique visitors have registered for the event! (It was at 69% at one point!)
Even though I&#8217;ve only promoted this to my list, that&#8217;s still a phenomenal conversion rate [...]]]></description>
			<content:encoded><![CDATA[<p><font face="Verdana" size="2">I couldn&#8217;t believe it!!</font></p>
<p><font face="Verdana" size="2">I&#8217;ve just check the stats on my Aweber form that I use on the  registration page for my new Teleseminar</font></p>
<p><font face="Verdana" size="2"><a href="http://OxfordAndBoston.com/Seminar01Sep08">http://OxfordAndBoston.com/Seminar01Sep08</a></font></p>
<p><font face="Verdana" size="2">and <em><strong>64.9%</strong></em> of all unique visitors have registered for the event! (It was at 69% at one point!)</font></p>
<p><font face="Verdana" size="2">Even though I&#8217;ve only promoted this to my list, that&#8217;s still a phenomenal conversion rate in anyones&#8217; book!<br />
</font></p>
<p><font face="Verdana" size="2">I&#8217;m delighted, as you can imagine.</font></p>
<p><font face="Verdana" size="2">(If you don&#8217;t know what Teleseminar I&#8217;m talking about, it&#8217;s on Monday 1st September at 7.00 pm Eastern and it&#8217;s called:</font></p>
<p><strong><font face="Verdana" size="2">How To Be Exceptionally Organized In Your Internet Marketing Business</font></strong></p>
<p><font face="Verdana" size="2">Look at <a href="http://oxfordandboston.com/affiliatenews/?p=16">this post</a> for more details:</font></p>
<p><font face="Verdana" size="2">Now, that conversion rate is very good news for <em>you</em>, because the purpose of me creating this seminar is primarily so I can present it to <strong>your list</strong>, so <strong> you </strong>can get the commissions from the resulting sales of the<strong> IM Index Mind Map</strong>. </font></p>
<p><font face="Verdana" size="2">I&#8217;ll be using the same registration form (with your name included, of course), so if you have a good relationship with your subscribers, you could get the same result. </font></p>
<p><font face="Verdana" size="2">Remember that it&#8217;s often more effective for a third party to endorse/promote someone than for that person to promote themselves.</font></p>
<p><font face="Verdana" size="2">So you need to do two things urgently:</font></p>
<ol>
<li><font face="Verdana" size="2">Register to attend the event yourself (if you&#8217;ve not already done so ) so that you know what it&#8217;s about. </font><font face="Verdana" size="2">Even if the timing of the event is bad for you, sign up anyway so you can get the details of the recording.</font><font face="Verdana" size="2"> </font><font face="Verdana" size="2"> </font><font face="Verdana" size="2">Sign up here:   <a href="http://OxfordAndBoston.com/Seminar01Sep08">http://OxfordAndBoston.com/Seminar01Sep08</a></font></li>
<li><font face="Verdana" size="2">Contact me to book a date in the first half of September when I can present the same event to <strong>YOUR </strong>list. (Just respond to this email to express your interest.) </font><font face="Verdana" size="2">I&#8217;m taking bookings ONLY for the first half of September and on a first-come, first served basis. So don&#8217;t hang around!</font></li>
</ol>
<p><font face="Verdana" size="2">Regards</font></p>
<p><em><strong><font face="Verdana" size="2">Alex Goodall</font></strong></em></p>
<p><strong><font face="Verdana" size="2">The Internet Marketing Knowledge Manager</font></strong></p>
]]></content:encoded>
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		<title>A Teleseminar To Promote the IM Index Mind Map</title>
		<link>http://oxfordandboston.com/affiliatenews/?p=16</link>
		<comments>http://oxfordandboston.com/affiliatenews/?p=16#comments</comments>
		<pubDate>Thu, 28 Aug 2008 15:24:40 +0000</pubDate>
		<dc:creator>Alex Goodall</dc:creator>
				<category><![CDATA[IM Index Mind Map]]></category>

		<guid isPermaLink="false">http://oxfordandboston.com/affiliatenews/?p=16</guid>
		<description><![CDATA[August Update #1
Now is a great time to be promoting the IM Index Mind Map!
This is the first of a number of updates which I&#8217;m very excited about, and I think you will be too.
I have created a Teleseminar/Webcast on
How To Be Exceptionally Organized In Your Internet Marketing Business
This is a 60-minute event on being [...]]]></description>
			<content:encoded><![CDATA[<p><strong><font face="Verdana" size="2">August Update #1</font></strong></p>
<p><font face="Verdana" size="2">Now is a <strong>great</strong> time to be promoting the IM Index Mind Map!</font></p>
<p><font face="Verdana" size="2">This is the first of a number of updates which I&#8217;m very excited about, and I think you will be too.</font></p>
<p><font face="Verdana" size="2">I have created a Teleseminar/Webcast on</font></p>
<p><strong><font face="Verdana" size="2">How To Be Exceptionally Organized In Your Internet Marketing Business</font></strong></p>
<p><font face="Verdana" size="2">This is a 60-minute event on being organized and being focused. Anyone attending will get a lot of very valuable information and the event will also be a superb introduction to the IM Index Mind Map. </font></p>
<p><font face="Verdana" size="2">For a limited number of people who responding quickly enough, there will be a $20 discount off the product ($57 instead of $77).</font></p>
<p><font face="Verdana" size="2">Now, the point of me creating this seminar is NOT just to give it this once (on 1st September), but also to set up a time when I can give it exclusively to YOUR list, so YOU can earn the commissions.</font></p>
<p><font face="Verdana" size="2">More on this later, but for now, I want you to experience the event yourself, so please do register to attend.</font></p>
<p><font face="Verdana" size="2">Here&#8217;s the registration page.</font><br />
<font face="Verdana" size="2"><a href="http://OxfordAndBoston.com/Seminar01Sep08"></p>
<p>http://OxfordAndBoston.com/Seminar01Sep08</a></font></p>
<p><font face="Verdana" size="2">I&#8217;ll create a tailored version of this page for when we do our event together, if you want to go ahead with that.</font></p>
<p><font face="Verdana" size="2">If you <strong>do </strong>want to go ahead with an event specifically for <strong>your</strong> list, you can book me NOW. (Use my Support desk &#8211; see link at top of page.)</font></p>
<p><font face="Verdana" size="2">I&#8217;m taking bookings ONLY for the first half of September and on a first-come, first served basis. So don&#8217;t hang around!</font></p>
<p><font face="Verdana" size="2">Regards</font></p>
<p><em><strong><font face="Verdana" size="2">Alex Goodall</font></strong></em></p>
]]></content:encoded>
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		<title>Would 101 Products Be Attractive To a Newbie?</title>
		<link>http://oxfordandboston.com/affiliatenews/?p=15</link>
		<comments>http://oxfordandboston.com/affiliatenews/?p=15#comments</comments>
		<pubDate>Tue, 20 May 2008 23:30:38 +0000</pubDate>
		<dc:creator>Alex Goodall</dc:creator>
				<category><![CDATA[IM Index Mind Map]]></category>

		<guid isPermaLink="false">http://oxfordandboston.com/affiliatenews/?p=15</guid>
		<description><![CDATA[Now we are past the first phase of the V2.2  IM Index launch, it&#8217;s time to switch the message somewhat.
This time, we focus on people who perhaps are not yet too disorganized because they may be new. But they are very soon going to need organization&#8230;&#8230;.!
The current price &#8211; up from $47 to $52 &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>Now we are past the first phase of the V2.2  IM Index launch, it&#8217;s time to switch the message somewhat.</p>
<p>This time, we focus on people who perhaps are not yet too disorganized because they may be new. But they are very soon going to need organization&#8230;&#8230;.!</p>
<p>The current price &#8211; up from $47 to $52 &#8211; is still excellent compared to the normal $67: so you can continue to promote the price. But now, also emphasize the Bonus &#8211; the eXtreme Resource Pack.</p>
<p>This consists of 101 IM products &#8211; nearly all with resell rights, including eBooks, videos, audios, scripts and desktop tools.</p>
<p>The messaging sequence on the sales site doesn&#8217;t mention the bonus until page 3 because I want to lead the visitor through a series of stages towards the buying impulse. The bonus only gets revealed at the end to strengthen and confirm the decision, or to swing those that are wavering.</p>
<p>But if you&#8217;ve already mailed to your list, those that were attracted primarily by the idea of organizing their content will probably already have visited the site and either bought or not.</p>
<p>So now, you can switch tack and sell the benefits of the bonus itself: this should attract different, new visitors to the site, so it&#8217;s OK to spoil the normal sequence of messaging by revealing the bonus up front in your email.</p>
<p>And in particular, if your list consists mainly of newbies, the bonus is probably much more interesting to them than the Map itself. But getting 101 products AND getting a way to organize them should be irresistable.</p>
<p>Again, it&#8217;s best if you use your own words, but here is something you can base your message on.</p>
<table border="1" align="center" width="508" style="width: 508px; height: 22px">
<tr>
<td><strong>Subject: It&#8217;s Great &#8211; But It&#8217;s Not For Sale!</strong>Hello &#8230;.</p>
<p>If you&#8217;re relatively new to IM, there are three things you need:</p>
<p>1. <strong>To learn</strong> &#8211; specific techniques (Adwords, website building etc. etc.) and step-by-step business blueprints</p>
<p>2. <strong>To earn</strong> &#8211; you need products you can sell with ready-made websites</p>
<p>3. <strong>To use</strong> &#8211; you need tools and scripts that you can use right away to help you build and operate your business</p>
<p>The eXtreme Resources Pack (XRP) is a pack of 101 products that provides ALL the above. Most of the products have resell rights included.</p>
<p>Just what you need, right?</p>
<p>But here&#8217;s the catch. It has a price tag of $197 (or $97 as a OTO).</p>
<p>Even if that&#8217;s not a catch for you, here&#8217;s another catch. It&#8217;s not for sale.</p>
<p>And you can&#8217;t even buy it as an OTO. You can look here, but you can&#8217;t touch.</p>
<p><a target="_blank" href="http://im-index.com/xrp">http://im-index.com/xrp</a></p>
<p>Sorry.</p>
<p>&gt;<br />
&gt;<br />
&gt;<br />
&gt;<br />
&gt;<br />
&gt;<br />
&gt;<br />
&gt;<br />
&gt;<br />
&gt;<br />
&gt;<br />
&gt;<br />
&gt;<br />
&gt;</p>
<p>Hello! Did you scroll down hoping there WAS a way to get your hands on the XRP?</p>
<p>Well, there IS a way. You can get it on ONE CONDITION, and ONE CONDITION ONLY.</p>
<p>You MUST have your hard drive professionally organized so that you can store and access those 101 products easily. If you don&#8217;t, they won&#8217;t be much use to you anyway, will they?</p>
<p>And the ONLY way to get your hard drive organized professionally is to go here:</p>
<p>[Your Ref Link]</p>
<p>Once you&#8217;re organized, those 101 products will make their way to you almost magically! Go and take a look, and make sure you read to the end to see how that magic works.</p>
<p>[Your Ref Link]</p>
<p>Regards</p>
<p>[Your Name] </td>
</tr>
</table>
<p>I&#8217;ll be sending out my mailing late in the evening on Wednesday 21st.</p>
<p>Good luck with your promotions</p>
<p> Regards</p>
<p>Alex</p>
]]></content:encoded>
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		<title>Up to 9% conversion!</title>
		<link>http://oxfordandboston.com/affiliatenews/?p=14</link>
		<comments>http://oxfordandboston.com/affiliatenews/?p=14#comments</comments>
		<pubDate>Tue, 20 May 2008 21:25:18 +0000</pubDate>
		<dc:creator>Alex Goodall</dc:creator>
				<category><![CDATA[IM Index Mind Map]]></category>

		<guid isPermaLink="false">http://oxfordandboston.com/affiliatenews/?p=14</guid>
		<description><![CDATA[The first part of the promotion of V2.2 of the IM Index Mind Map went very well.
I did some rough analysis of numbers of visitors from different affiliates and conversion rates between Friday and Sunday . The range was quite staggering.
One affiliate got over 9% conversions from visitors to the site &#8211; and there were several [...]]]></description>
			<content:encoded><![CDATA[<p>The first part of the promotion of V2.2 of the IM Index Mind Map went very well.</p>
<p>I did some rough analysis of numbers of visitors from different affiliates and conversion rates between Friday and Sunday . The range was quite staggering.</p>
<p>One affiliate got over 9% conversions from visitors to the site &#8211; and there were several hundred visitors, so it&#8217;s a statistically valid figure. Others got lower conversions (5%, 4%&#8230;) , and some got less than 1%.</p>
<p>Three things go to make up a successful mailing campaign:</p>
<ul>
<li>The quality of the list &#8211; and how targetted it is for the specific niche (the IM Index Mind Map is very attractive to people who already have chaotic hard drives: newbies don&#8217;t see the problem yet. But see the next post on this this blog&#8230;)</li>
<li>Your relationship to the list &#8211; how much the know, like and trust you</li>
<li>The effect of the preparation of the prospects before they hit the site &#8211; i.e. what you put in the email</li>
</ul>
<p>Of course, the effectiveness of the site at converting also helps, but the above three are the only variables in this case, since every visitor saw the same content on my site.</p>
<p>If you didn&#8217;t get the conversions you were hoping, don&#8217;t give up: try different approaches. Your list may have different characteristics to other peoples&#8217;. The better you know your list, the better you can tailor your message to them.</p>
<p>And, of course, the strongest message by far is your own, personal experience, in your own words.</p>
<p>More in a moment.</p>
<p>Alex</p>
]]></content:encoded>
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		<title>Psychology Sells! Tips For Your Next Email</title>
		<link>http://oxfordandboston.com/affiliatenews/?p=13</link>
		<comments>http://oxfordandboston.com/affiliatenews/?p=13#comments</comments>
		<pubDate>Sat, 17 May 2008 14:55:44 +0000</pubDate>
		<dc:creator>Alex Goodall</dc:creator>
				<category><![CDATA[IM Index Mind Map]]></category>

		<guid isPermaLink="false">http://oxfordandboston.com/affiliatenews/?p=13</guid>
		<description><![CDATA[I could write pages and pages about the features of the IM Index Mind Map. Instead, I created the three videos on the site that cover all the key features of the Map.
Those videos do a great job, I believe &#8211; but the sales do not come directly because of the features that the videos [...]]]></description>
			<content:encoded><![CDATA[<p>I could write pages and pages about the features of the IM Index Mind Map. Instead, I created the three videos on the site that cover all the key features of the Map.</p>
<p>Those videos do a great job, I believe &#8211; but the sales do not come directly because of the features that the videos demonstrate.</p>
<p>People buy because of the <strong><em>emotions</em></strong> that are aroused when they view the videos. After all &#8211; organizing stuff is booooring! It&#8217;s not productive. It&#8217;s admin. So the only reason people buy is because some emotions are triggered &#8211; not because they have a deep desire to be better organizers.</p>
<p>I&#8217;m convinced that is true because people get quite ecstatic when they see what the Map can do. You can tell by the testimonials I get &#8211; all of the 100% genuine and pretty much every one spontaneously given.</p>
<p>And what is the key emotion people feel?</p>
<p>If you own the IM Index Mind Map yourself, think of your own reactions when you started using it. Even though I developed it, I got excited myself when I started putting it into operation.</p>
<p>And the strongest emotion I felt was&#8230; that I was IN CONTROL!</p>
<p>It is very a very empowering feeling - as I&#8217;m sure you will agree if you are a user.</p>
<p>That&#8217;s what was behind the email I sent out yesterday (read it <a target="_blank" href="http://oxfordandboston.com/affiliatenews/wp-admin/post.php?action=edit&amp;post=12">here</a>).</p>
<p>If you&#8217;ve not sent that out, I would do it today. Or, better yet, put your own feelings into words for the most effective response.</p>
<p>Here is another appoach to the same idea that I&#8217;ll be using myself later:</p>
<table border="1" align="center" width="90%" cellPadding="5" id="table4">
<tr>
<td><strong>Subject: <font size="2">Your computer is booting up&#8230; (Act today)</font></strong></td>
</tr>
<tr>
<td><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"><font size="2" face="Verdana">Imagine this&#8230;</font></p>
<p><font size="2" face="Verdana">Your computer is booting up at the start of your working session.</font></p>
<p><font size="2" face="Verdana">You are enjoying the aroma of your coffee as you cradle the mug in your hands. You sip at the brew, waiting. As as you wait, you visualise what’s going to come up on your screen. </font></p>
<p><font size="2" face="Verdana">What are you visualising now? What does your online workspace look like?</font></p>
<p><font size="2" face="Verdana">And more importantly &#8211; how does it make you feel?</font></p>
<p><strong><font size="2" face="Verdana">Anxious? Irritated? Confused? (First picture)</font></strong></p>
<p><font size="2" face="Verdana">or</font></p>
<p><strong><font size="2" face="Verdana">In Control. Empowered. Excited. (Second picture)</font></strong></p>
<p><font size="2" face="Verdana">Which of these two pictures would you rather see each day?</font></p>
<p></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"><font size="2" face="Verdana"><a href="http://im-index.com/imm/onlineworkspaces.htm?aff_id=xxx">http://im-index.com/imm/onlineworkspaces.htm?aff_id=xxx</a></font></p>
<p></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">Regards </span></p>
<p><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">&lt;Your Name&gt;</span></td>
</tr>
</table>
<p>where xxxx is your affiliate ID. If you need to look that up, go to</p>
<p><a href="http://oxfordandboston.com/afflogin">http://oxfordandboston.com/afflogin</a></p>
<p><strong><u>Current Offers</u></strong></p>
<p>Remember: there is a $20 discount on the IM Index Mind Map (the price is just $47) that ends midnight on Sunday 18th May. Promote hard during this period!</p>
<p>Regards</p>
<p>Alex</p>
]]></content:encoded>
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		<title>Email Promotions for IMI V2.2: #3</title>
		<link>http://oxfordandboston.com/affiliatenews/?p=12</link>
		<comments>http://oxfordandboston.com/affiliatenews/?p=12#comments</comments>
		<pubDate>Fri, 16 May 2008 20:46:59 +0000</pubDate>
		<dc:creator>Alex Goodall</dc:creator>
				<category><![CDATA[IM Index Mind Map]]></category>

		<guid isPermaLink="false">http://oxfordandboston.com/affiliatenews/?p=12</guid>
		<description><![CDATA[Here&#8217;s another email I sent out to my non-customers today.
You can use this as well. (If you&#8217;re not yet a customer, you will have seen this already!)


Subject: 2-Day Window To Get Control


Imagine what it&#8217;s like to be in charge. In control. Empowered. Not distracted by petty details.Imagine what success you could achieve!
Sadly, that&#8217;s not something [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s another email I sent out to my non-customers today.</p>
<p>You can use this as well. (If you&#8217;re not yet a customer, you will have seen this already!)</p>
<table border="1" align="center" width="90%" cellPadding="5" id="table4">
<tr>
<td><strong>Subject: 2-Day Window To Get Control</strong></td>
</tr>
<tr>
<td><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">Imagine what it&#8217;s like to be in charge. In control. Empowered. Not distracted by petty details.</span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">Imagine what success you could achieve!</span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"></span></p>
<p><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">Sadly, that&#8217;s not something money can buy.</span></p>
<p><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">But owners of the <strong><span style="font-family: 'Verdana','sans-serif'">IM Index Mind Map</span></strong> experience something pretty close to it, and you CAN buy that. </span></p>
<p><font face="Times New Roman"><em><span style="font-size: 10pt">&#8220;This is the most </span></em><strong><em><span style="font-size: 10pt">idiot-proof organizational system </span></em></strong><em><span style="font-size: 10pt">I&#8217;ve seen for &#8230; doubling or even </span></em><strong><em><span style="font-size: 10pt">tripling productivity almost overnight.&#8221;</span></em></strong></font></p>
<p><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">For the next 48 hours, it will cost you a lot less than normal.</span></p>
<p><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"><a href="http://&lt;yourdomain.com&gt;/InsideMyHardDriveRegards"></a>http://im-index.com/imm/index.htm?aff_id=xxxx</span></p>
<p><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">&lt;Your Name&gt;</span></td>
</tr>
</table>
<p>where xxxx is your affiliate ID. If you need to look that up, go to</p>
<p><a href="http://oxfordandboston.com/afflogin">http://oxfordandboston.com/afflogin</a></p>
<p><strong><u>Current Offers</u></strong></p>
<p>Remember: there is a $20 discount on the IM Index Mind Map (the price is just $47) that ends midnight on Sunday 18th May. Promote hard during this period!</p>
<p>Regards</p>
<p>Alex</p>
]]></content:encoded>
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		<title>Email Promotions for IMI V2.2: #2</title>
		<link>http://oxfordandboston.com/affiliatenews/?p=11</link>
		<comments>http://oxfordandboston.com/affiliatenews/?p=11#comments</comments>
		<pubDate>Tue, 13 May 2008 23:22:13 +0000</pubDate>
		<dc:creator>Alex Goodall</dc:creator>
				<category><![CDATA[IM Index Mind Map]]></category>

		<guid isPermaLink="false">http://oxfordandboston.com/affiliatenews/?p=11</guid>
		<description><![CDATA[Here are some  emails you can use to follow-up the one I posted yesterday.
(Of course, it is better to create your own emails, but if time is short, sending out a templated one is better than doing nothing. And since I don&#8217;t (yet) have thousands of affiliates, it&#8217;s unlikely that many people on your list will receive [...]]]></description>
			<content:encoded><![CDATA[<p>Here are some  emails you can use to follow-up the one I posted yesterday.</p>
<p>(Of course, it is better to create your own emails, but if time is short, sending out a templated one is better than doing nothing. And since I don&#8217;t (yet) have thousands of affiliates, it&#8217;s unlikely that many people on your list will receive the same email from someone else.)</p>
<p>This one is very short and works on curiosity. I&#8217;ll be sending this one out to my own list shortly!</p>
<table border="1" align="center" width="90%" cellPadding="5" id="table4">
<tr>
<td><strong>Subject: If you could see inside&#8230;</strong></td>
</tr>
<tr>
<td>If you could see inside your hard drive, what would it look like?This web site includes a picture that reminds me of what my hard drive used to look like:</p>
<p>http://&lt;yourdomain.com&gt;/InsideMyHardDriveRegards</p>
<p>&lt;Your Name&gt;</td>
</tr>
</table>
<p>This one uses a quotation from a customer:</p>
<table border="1" align="center" width="90%" cellPadding="5" id="table7">
<tr>
<td><strong>Subject: David Was A Victim Of&#8230;</strong></td>
</tr>
<tr>
<td>Dear &#8230;.If you&#8217;re not in control, you&#8217;re a victim.</p>
<p>If you&#8217;re a victim, you will never be successful.</p>
<p>Sorry to be so blunt, but it&#8217;s hard to argue with that logic. Don&#8217;t you agree?</p>
<p>So what might you be a victim of?</p>
<p>What about &#8220;disorganization&#8221;? Might it that you&#8217;re not in control of your hard drive? That a disorganized hard drive is contributing to your lack of success?</p>
<p>David was a victim of a disorganized hard drive, but he managed to win back control and improve productivity. Read how:</p>
<p>http://&lt;yourdomain.com&gt;/HowDavidGotOrganized</p>
<p><strong>&#8220;</strong>&#8230;<strong>the VERY BEST Programme that I have encountered</strong> since I became interested in IM and started to collect information &amp; products &#8211; only to forget what I had already downloaded &amp; stored, where I had put it, what it was about, etc. etc. etc&#8230;.. </p>
<p>Now <strong>I have my confidence back</strong> and Sooooo much more time to be productive with&#8221;</p>
<p>http://&lt;yourdomain.com&gt;/HowDavidGotOrganized</p>
<p>Regards</p>
<p>&lt;Your Name&gt;</td>
</tr>
</table>
<p>This one links directly with the theme of the sales page:</p>
<table border="1" align="center" width="90%" cellPadding="5" id="table8">
<tr>
<td><strong>Subject: It&#8217;s OK. You Can Admit It. There&#8217;s No-One Listening</strong></td>
</tr>
<tr>
<td>Dear &#8230;.As internet marketers, we all suffer from a common ailment.</p>
<p>We tend not to talk about it because we assume that everyone else has sorted it out, and it&#8217;s just us that are suffering.</p>
<p>But it&#8217;s a devastating ailment.</p>
<p>It slows down our business. It eats up our time. It burns up our capital. All-in-all, it puts the brakes on our success.</p>
<p>But it&#8217;s OK. You can admit that you suffer from it. There&#8217;s no-one listening.</p>
<p>Find out what you&#8217;re suffering from, what holding back your business, and get a therapy session:</p>
<p>http://&lt;yourdomain.com&gt;/IMtherapy</p>
<p>Regards</p>
<p>&lt;Your Name&gt;</td>
</tr>
</table>
<p>To remind you again&#8230;.</p>
<p><strong><u>What URL To Use</u></strong> </p>
<p>Your affiliate link should be of the form:</p>
<p><a href="http://im-index.com/imm/index.htm?aff_id=xxxx">http://im-index.com/imm/index.htm?aff_id=xxxx</a></p>
<p>where   xxxx   is your affiliate ID. If you need to look that up, go to</p>
<p><a href="http://oxfordandboston.com/afflogin">http://oxfordandboston.com/afflogin</a></p>
<p>In the emails above, I’ve suggested you use a cloaked form of your URL. If you don’t know how to set that up &#8211; don’t worry! Just use the affiliate link as shown above (with your own Aff ID, of course).</p>
<p><strong><u>Current Offers</u></strong> </p>
<p>Remember: there is a $20 discount on the IM Index Mind Map (the price is just $47) that ends midnight on Sunday 18th May. Promote hard during this period!</p>
<p>&#8230; more later this week&#8230;</p>
<p>Regards</p>
<p>Alex</p>
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