Oxford & Boston Affiliates News

Now we are past the first phase of the V2.2  IM Index launch, it’s time to switch the message somewhat.

This time, we focus on people who perhaps are not yet too disorganized because they may be new. But they are very soon going to need organization…….!

The current price – up from $47 to $52 – is still excellent compared to the normal $67: so you can continue to promote the price. But now, also emphasize the Bonus – the eXtreme Resource Pack.

This consists of 101 IM products – nearly all with resell rights, including eBooks, videos, audios, scripts and desktop tools.

The messaging sequence on the sales site doesn’t mention the bonus until page 3 because I want to lead the visitor through a series of stages towards the buying impulse. The bonus only gets revealed at the end to strengthen and confirm the decision, or to swing those that are wavering.

But if you’ve already mailed to your list, those that were attracted primarily by the idea of organizing their content will probably already have visited the site and either bought or not.

So now, you can switch tack and sell the benefits of the bonus itself: this should attract different, new visitors to the site, so it’s OK to spoil the normal sequence of messaging by revealing the bonus up front in your email.

And in particular, if your list consists mainly of newbies, the bonus is probably much more interesting to them than the Map itself. But getting 101 products AND getting a way to organize them should be irresistable.

Again, it’s best if you use your own words, but here is something you can base your message on.

I’ll be sending out my mailing late in the evening on Wednesday 21st.

Good luck with your promotions

 Regards

Alex

The first part of the promotion of V2.2 of the IM Index Mind Map went very well.

I did some rough analysis of numbers of visitors from different affiliates and conversion rates between Friday and Sunday . The range was quite staggering.

One affiliate got over 9% conversions from visitors to the site – and there were several hundred visitors, so it’s a statistically valid figure. Others got lower conversions (5%, 4%…) , and some got less than 1%.

Three things go to make up a successful mailing campaign:

• The quality of the list – and how targetted it is for the specific niche (the IM Index Mind Map is very attractive to people who already have chaotic hard drives: newbies don’t see the problem yet. But see the next post on this this blog…)
• Your relationship to the list – how much the know, like and trust you
• The effect of the preparation of the prospects before they hit the site – i.e. what you put in the email

Of course, the effectiveness of the site at converting also helps, but the above three are the only variables in this case, since every visitor saw the same content on my site.

If you didn’t get the conversions you were hoping, don’t give up: try different approaches. Your list may have different characteristics to other peoples’. The better you know your list, the better you can tailor your message to them.

And, of course, the strongest message by far is your own, personal experience, in your own words.

More in a moment.

Alex

I could write pages and pages about the features of the IM Index Mind Map. Instead, I created the three videos on the site that cover all the key features of the Map.

Those videos do a great job, I believe – but the sales do not come directly because of the features that the videos demonstrate.

People buy because of the emotions that are aroused when they view the videos. After all – organizing stuff is booooring! It’s not productive. It’s admin. So the only reason people buy is because some emotions are triggered – not because they have a deep desire to be better organizers.

I’m convinced that is true because people get quite ecstatic when they see what the Map can do. You can tell by the testimonials I get – all of the 100% genuine and pretty much every one spontaneously given.

And what is the key emotion people feel?

If you own the IM Index Mind Map yourself, think of your own reactions when you started using it. Even though I developed it, I got excited myself when I started putting it into operation.

And the strongest emotion I felt was… that I was IN CONTROL!

It is very a very empowering feeling - as I’m sure you will agree if you are a user.

That’s what was behind the email I sent out yesterday (read it here).

If you’ve not sent that out, I would do it today. Or, better yet, put your own feelings into words for the most effective response.

Here is another appoach to the same idea that I’ll be using myself later:

where xxxx is your affiliate ID. If you need to look that up, go to

http://oxfordandboston.com/afflogin

Current Offers

Remember: there is a $20 discount on the IM Index Mind Map (the price is just $47) that ends midnight on Sunday 18th May. Promote hard during this period!

Regards

Alex

Here’s another email I sent out to my non-customers today.

You can use this as well. (If you’re not yet a customer, you will have seen this already!)

where xxxx is your affiliate ID. If you need to look that up, go to

http://oxfordandboston.com/afflogin

Current Offers

Remember: there is a $20 discount on the IM Index Mind Map (the price is just $47) that ends midnight on Sunday 18th May. Promote hard during this period!

Regards

Alex

Here are some  emails you can use to follow-up the one I posted yesterday.

(Of course, it is better to create your own emails, but if time is short, sending out a templated one is better than doing nothing. And since I don’t (yet) have thousands of affiliates, it’s unlikely that many people on your list will receive the same email from someone else.)

This one is very short and works on curiosity. I’ll be sending this one out to my own list shortly!

This one uses a quotation from a customer:

This one links directly with the theme of the sales page:

To remind you again….

What URL To Use 

Your affiliate link should be of the form:

http://im-index.com/imm/index.htm?aff_id=xxxx

where   xxxx   is your affiliate ID. If you need to look that up, go to

http://oxfordandboston.com/afflogin

In the emails above, I’ve suggested you use a cloaked form of your URL. If you don’t know how to set that up – don’t worry! Just use the affiliate link as shown above (with your own Aff ID, of course).

Current Offers 

Remember: there is a $20 discount on the IM Index Mind Map (the price is just $47) that ends midnight on Sunday 18th May. Promote hard during this period!

… more later this week…

Regards

Alex

Here is an email you can use TODAY to promote the new IM Index Mind Map. Simply cut, paste, and send it to your list.

I’ll include some suggested follow-ups tomorrow.

The Email 

————————————————

SUBJECT:   “BRILLIANT!”    “AWESOME!”    “MIND-BLOWING!”

BODY: 

Dear ….

Every now and then something comes along that stops you in your tracks and makes you go “Wow!”.

I’ve been watching Alex Goodall and his IM Index Mind Map for some time, and every time he brings out a new release, I go ”Wow!” again.

And he’s just brought out a new release:

http://<yourdomain.com>/MakesMeGoWow

Other people go:

“BRILLIANT!”    “AWESOME!”    “MIND-BLOWING!”

Alex focuses on the “being organized in internet marketing” niche. That sounds dull and boring, which makes it even more remarkable that anyone would go “Wow!”.

If you’re anything like me, you will get excited just by watching the videos that show what this guy has done. Most definitely worth checking out – even if you don’t think you have an organizational problem (I bet you do, though!).

http://<yourdomain.com>/MakesMeGoWow

It comes with my highest recommendation - even more so with the specials Alex has put in place for the launch of the new version.

They won’t last long, so check it out now.

Regards

<Your Name>

——————————————————— 

What URL To Use 

Your affiliate link should be of the form:

http://im-index.com/imm/index.htm?aff_id=xxxx

where   xxxx   is your affiliate ID. If you need to look that up, go to

http://oxfordandboston.com/afflogin

In the email above, I’ve suggested you use a cloaked form of your URL. If you don’t know how to set that up – don’t worry! Just the affiliate link as shown above (with your own Aff ID, of course).

Current Offers 

Remember: there is a $20 discount on the IM Index Mind Map (the price is just $47) that ends midnight on Sunday 18th May. Promote hard during this period! 

Regards

Alex

Finally – Version 2.2 of the IM Index Mind Map is LIVE!

We have:

• A new sales page (three of them actually)
• New sales videos
• An amazing new bonus (101 products)
• A new bonus delivery mechanism (13 DAO Installers)
• A special launch price ($47, rising back to $67 over 3 weeks)

This is a great time to start promoting the IM Index Mind Map very heavily.

The pricing schedule is:

$47 – up to midnight on Sunday 18th May

$52 – up to midnight on Sunday 25th May

$57 – up to midnight on Sunday 1st June

$67 – from 00:01 on Monday 2nd June

This means you can send out reminders to your list regularly over the next 3 weeks, giving them the chance to buy as a discount price.

And with the eXtreme Resources Pack, and the automatic organization of the DAO Installers – this is a truly irresistible offer!

Get promoting especially hard this week. $47 is one helluva price for the IM Index Mind Map – and it won’t last long!

As you can see – I’ve put a huge amount of effort into this – not just the product (and the DAO Installers), but also the offer itself and the sales pages etc.  I’m very sure this will pay off for me – but will it pay off for YOU?

The geat thing about being an affiliate is that the supplier does 90-95% of the work. I’ve done that. For you to benefit, you need to put in the remaining 5-10%.

This is your chance to capitalise on all my work!

You have a chance to break all your previous commission records for the IM Index Mind Map – or to kick-start your earnings in a BIG way if you’ve not made a sale yet.

————————————

If you are a customer – make sure you log in to the Members Area and download the upgrade today: no extra charge, of course. AND you’ll be able to get hold of the eXtreme Resources Pack bonus for free. The download details will be in an email that’s going out to all current customers.

If you don’t receive that email  in the next 48 hours, contact me via my help desk:

http://OxfordAndBoston.com/Support

If you’re NOT a customer – grab your own copy NOW at this superb price! As an owner, you’ll be able to write MUCH more compelling promotional copy, based on your own experience. 

Regards

Alex